GfK Health is the commercial analytics and advisory partner for global healthcare players. We apply scientific data, designs and analytics enriched with deep industry expertise to guide our clients’ commercial strategies. Our solutions focus on four key areas:
Shaping healthcare innovation – We understand and anticipate your markets, help you refine new products and services, and prepare you for launch success.
Enabling patient centricity & outcomes – We assemble scientifically sound outcomes and evidence to make patient centricity come alive.
Strengthening brand health & customer experiences – We accurately measure brand strength and multichannel promotional activity, recommending course-corrections for improved impact.
Crafting market access strategies – We measure and articulate value, develop optimal pricing strategies and assess payer sentiment.
With unique and dedicated expertise, our Market Access team provides pricing, reimbursement and health economic support to the pharma and medical devices and diagnostics sectors, thus delivering global payer insight to every stage of the value chain.